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content strategy

3 reasons why web content can elevate your business game

The job of regularly updating your website with news, thoughts and useful information is a time consuming craft that requires a good deal of thinking. But it can bring great advantages that are worth considering. Showcasing your…

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Let’s get SEOrious : why law firms should consider SEO to grow their client portfolio and build a better legal Internet

I want to convince you that if you are a law firm with at least 10 lawyers in your team, you need to be doing SEO right now💎. I’m not going to give you a definition of…

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Law firm website content: an interesting way to get closer to your ideal client

Digital is not a thing. It’s a way of doing things. Websites are not goods. It’s not like a ping-pong table🏓, you pay, you put it on your office and the project is done. When you decide…

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Four qualities your lawyers must have to succeed with your legal marketing blog

Good web content can make you stand out and “outsmart” your competitors. Your editorial team must have (or acquire) certain skills in order to get there Empathy There are thousands of websites out there. If you really…

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Legal Content as a Valuable Business Asset: Some concrete examples

Magic happens when you valorise your content. You turn knowledge that your company has but is invisible into something tangible that has amazing business value for your organization. In this post, I would like to show how…

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