content strategy
3 reasons why web content can elevate your business game
The job of regularly updating your website with news, thoughts and useful information is a time consuming craft that requires a good deal of thinking. But it can bring great advantages that are worth considering. Showcasing your…
How to research promising keywords as a law firm or attorney. *Online Course
This is Twitter post captured my attention at the beginning of 2022 and it gave me some “food” for action. In this course, out of the 8 skills we see in this info graphic from Sarah Ouis,…
Law firm website content: an interesting way to get closer to your ideal client
Digital is not a thing. It’s a way of doing things. Websites are not goods. It’s not like a ping-pong table🏓, you pay, you put it on your office and the project is done. When you decide…
Best Attorney marketing strategies: A method to find what works
Miguel works for a law firm that employs 10 lawyers. He has been tasked to run communications on behalf of his firm. During team brainstorming sessions they often come up with many new marketing ideas. 🤯 Although…
Four qualities your lawyers must have to succeed with your legal marketing blog
Good web content can make you stand out and “outsmart” your competitors. Your editorial team must have (or acquire) certain skills in order to get there Empathy There are thousands of websites out there. If you really…
Legal Content as a Valuable Business Asset: Some concrete examples
Magic happens when you valorise your content. You turn knowledge that your company has but is invisible into something tangible that has amazing business value for your organization. In this post, I would like to show how…
We are Content Strategists
What is a Content Strategy ? What is content? In our ebook on How to Create Good Content we defined content as “knowledge in consumable formats that may include blog articles, but also videos, podcasts, social media…
Writing smart content for the Web: train your lawyers to create really good content
With the internet providing the most powerful means of distribution, design has become the most effective mean of differentiation. There are billions of pages on the internet. To do better than your competitors, you simply need smarter…